You have a business (or an idea), and you’re almost ready to make your first social media post! Except there’s one problem… You aren’t quite sure what your first post should be and you’re starting to feel overwhelmed with this whole social media thing.

We’ve been there. Introducing your business on social media might feel complicated, but we’re here to break down everything you need to know. From your first post to making sales on social media, this workshop covers it all!

But first…before introducing your business, you will want to make sure you have the right strategy. The first step towards any successful social media marketing strategy is to define what success looks like on the platform for you. Setting clear, measurable goals will inform your approach and keep you on the right track.

To start off, consider what your main marketing goals are as a business, and how Instagram could help you to achieve those goals.

Your goals will be unique to your business, but here are a few popular themes to help you get started:

• Increase brand awareness and reach new potential customers
• Sell more goods or services
• Build a strong and loyal community
• Position your brand as an industry expert
• Provide a great customer experience
• Strengthen your brand aesthetic online
• Create a network of brand ambassadors

These goals will help guide your content and design strategy going forward, and will ultimately be your roadmap for success on Instagram.