Blossom By Ebony

Their goal is to bring wellness to you! Blossom wants to make sure you’re taken care of inside and out. With products like journals, bath bombs, foot scrubs, and candles, they take overall wellness seriously and promote the ultimate relaxation experience for you.

The Context

Consumers are looking for an emotional connection to brands. They’re opening their eyes to brands and products that they’ve never considered before to solve their problems and to offer solutions to their problems. More than ever before, consumers expect brands to stand for something

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Our Mandate 

We created a rebranding strategy that involved changing the company’s corporate image by developing a new name, symbol, logo, selected new products, updated the packaging and related visual assets like marketing materials. The goal was to create a new and differentiated brand identity in the minds of consumers and the general public./h4>